Collected from a Twitter discussion in response to a tweet by Cameron Kunzelman.
- Kristin Thompson, The Frodo Franchise, 2007
- Jonathan Gray, Show Sold Separately, 2010
- Marc Steinberg, Anime’s Media Mix, 2012
- Derek Johnson, Media Franchising, 2013
- Pat Harrigan and Noah Wardrip-Fruin, Third Person, 2017
- Felix Brinker, Superhero Blockbusters, 2022
- Dan Golding, Star Wars After Lucas, 2023