Tom Francis, Pentadact

2026-01-17


“our games are all over the place in development time and genre. But they all sold great and reviewed great, and to the extent that we controlled that at all, I credit it to prioritising sustainability.”

“definining success not in total sales or accolades, but in how sure you can be of making another game at a happy, comfortable pace. All our games made more than twice their money back, and we’ve never been closer than 2 years to running out of funds.”

“1. Stay as small as you can”

“We haven’t been consistent because all our ideas are golden, we’ve done it by staying small enough to keep testing and working until they’re good.”

“A lower burn rate is a superpower.”

“2. Pick something prototypable”

“3. Testing is the magic bullet”

“You are going to take an exam that costs all of your life savings to sit. If you ace this exam, you’ll win 2-10 times your life savings. The games-playing public already knows all the answers to the exam, and will tell you if you ask them.”

“4. Price is a solved problem”